{"id":1700,"date":"2026-09-23T08:32:35","date_gmt":"2026-09-23T06:32:35","guid":{"rendered":"https:\/\/ajlaw.pl\/?p=1700"},"modified":"2026-09-23T12:51:31","modified_gmt":"2026-09-23T10:51:31","slug":"legal-influencer-marketing-ms-aleksandra-diskau-and-ms-joanna-uchanska-to-conduct-training-for-iph","status":"publish","type":"post","link":"https:\/\/ajlaw.pl\/en\/legal-influencer-marketing-ms-aleksandra-diskau-and-ms-joanna-uchanska-to-conduct-training-for-iph\/","title":{"rendered":"Legal Influencer Marketing \u2013 Ms Aleksandra Diskau and Ms Joanna Ucha\u0144ska to conduct training for IPH"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On 30 September 2026, legal counsels and partners at AJ LAW Ucha\u0144ska Diskau law firm, Ms Aleksandra Diskau and Ms Dr Joanna Ucha\u0144ska, will conduct the training: <strong>\u201cLegal Influencer Marketing. How to Safely Contract, Label and Control Collaborations in Regulated Industries and Mass Markets.\u201d<\/strong> Within the framework of the training, participants will learn practical rules for safely conducting collaborations with online creators \u2013 from concluding an agreement, through preparing and verifying advertising materials, to responding to violations and crisis situations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The programme covers both contractual matters and intellectual property protection, as well as the rules for labelling advertisements and the liability of the brand and influencer for published content. The format will be based on workshops and <em>case studies<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particular attention will be paid to <strong>regulated industries<\/strong>, in which marketing communication is subject to additional restrictions. The training will cover, among other things, the rules governing advertising of food supplements and food, cosmetics, medicinal products and medical devices, as well as the risks associated with influencers making statements concerning the properties of products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participants will also learn how to properly structure agreements with influencers and agencies, secure rights to materials published on social media, introduce <strong>pre-approval<\/strong> procedures, regulate matters concerning exclusivity and brand reputation protection, and respond to materials that are unlawful or inconsistent with the agreed brief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An important part of the training will also consist of <strong>practical rules for labelling advertising collaborations<\/strong> and the liability of businesses in cases where their activities attract the attention of authorities such as <strong>UOKiK, GIS or Sanepid<\/strong>. Procedures for responding to reputational crises, breaches of contract and unlawful content published on social media will also be discussed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The training is primarily aimed at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>businesses cooperating with influencers<\/strong><\/li>\n\n\n\n<li><strong>marketing and advertising departments<\/strong><\/li>\n\n\n\n<li><strong>compliance departments<\/strong><\/li>\n\n\n\n<li><strong>agencies<\/strong><\/li>\n\n\n\n<li><strong>online creators themselves<\/strong>, who want to conduct their online communication safely.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on <strong>legal communication, advertising and influencer collaborations in regulated industries<\/strong>, please contact AJ LAW: <a href=\"mailto:office@ajlaw.pl\"><strong>office@ajlaw.pl<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 30 September 2026, legal counsels and partners at AJ LAW Ucha\u0144ska Diskau law firm, Ms Aleksandra Diskau and Ms Dr Joanna Ucha\u0144ska, will conduct the training: \u201cLegal Influencer Marketing. How to Safely Contract, Label and Control Collaborations in Regulated Industries and Mass Markets.\u201d Within the framework of the training, participants will learn practical rules for safely conducting collaborations with online creators \u2013 from concluding an agreement, through preparing and verifying advertising materials, to responding to violations and crisis situations.<\/p>\n","protected":false},"author":5,"featured_media":1694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[211,422,423,47],"class_list":["post-1700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-ai","tag-influencer","tag-influencer-marketing","tag-suplementy-diety-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/posts\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":1,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/posts\/1700\/revisions\/1701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ajlaw.pl\/en\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}